Packaging and product design
from scratch to test
Hooray, a new product! Your colleagues’s are excited, but does that also apply to the consumer? To test that, you need a talking piece. A quick sketch. A pithy visualisation that shows the new product at its best.
That’s only possible with a designer who understands your brief and can read your target group. Someone who knows how to get to the point quickly. By creating just the right accents. And by exploring fresh perspectives. That way, every test day becomes a party. And the best design emerges by itself.
The budget justifies the means
You only have 1 budget. So, you want make the most of it. An experienced designer can quickly visualise a wide range of ideas. A quick sketch makes clear right away which idea falls short and which idea deserves a stage.
Rough diamonds are cut and polished. Until they sparkle brightly. And command attention through their striking and sophisticated design. So that the test panel can’t wait to give their response. Through to the next round!
The budget justifies the means
You only have 1 budget. So, you want make the most of it. An experienced designer can quickly visualise a wide range of ideas. A quick sketch makes clear right away which idea falls short and which idea deserves a stage.
Rough diamonds are cut and polished. Until they sparkle brightly. And command attention through their striking and sophisticated design. So that the test panel can’t wait to give their response. Through to the next round!
A good brief is half the job
A brief has to capture the imagination. Motivate. It has to reflect the essence (without going into too much detail). A brief must ensure that the creative machine is warmed up.
What’s the purpose? What do you need? Cut the crap, because writing a brief involves a lot of crossing out. Until only the essence remains. It’s the only way to plant the seeds that can grow into brilliant ideas.
Know how to generate
With the advent of AI, an immeasurable treasure chamber opens in the field of conceptual packing design. For example, by using Adobe software and Midjourney well and thoughtfully, there is the possibility of creating a huge range of useful designs in relatively little time. The art is mainly in – to generate more a solid usable selection than an oversized unusable one. Cut the crap is the motto.
Leon Baaren (a.k.a LEOX) is trained as art director. He has been poached and masked in the advertising world where he has learned to design from a conceptual thought. By putting the idea at the center of the game, you’ll get smart and relevant design faster. A method that is useful in the concept phase of new packaging and products.
Leon loves to work with product and fire managers to develop a strong test phase that leads to new insights. Speed, flexibility, a pragmatic approach and the ability to read the target group help. It gives you ideas that you really have something to do with.
1. sharpen the briefing
2. being able to read a target group
3. pragmatic approach
4. fast
5. variation in ideas and designs
6. years of brand building experience
